Fix these first
The five fixes that matter most, in order, each with a priority. Each one says what was checked and what was seen. The full report then lists every check by area.
1. Add a direct booking link.
HighWebsite
The homepage and the three service pages give a phone number but no way to book online, so visitors on phones have to call during opening hours.
Checked: the homepage and the Services, Cleanings and Implants pages.
2. Confirm the correct phone number.
HighGoogle listing
The phone number on the Google listing is not the one on the website, (732) 555-0199. Open the listing on Google Maps, confirm the right number with the business, then update the wrong one.
Checked: the Google listing and the website's pages.
3. Show the opening hours on the homepage.
MediumWebsite
The homepage never gives the opening hours. The Saturday morning hours are only on the Contact page, so a visitor on a phone may not find them.
Checked: the homepage and the Contact page.
4. Make the phone number tap-to-call.
MediumWebsite
On a phone, the number at the top of every page is plain text, so visitors can't tap it to call.
Checked: the homepage and the three service pages.
5. Add a way to book an appointment to the Google listing.
LowGoogle listing
The listing has no booking link, so people who find the practice on Google Maps can only phone.
Checked: the Google listing.